Coach

Coach, the renowned handbag manufacturer, launched a campaign to highlight the extensive palette of colors available in their product range, dubbed "Coach Legacy Color." This initiative aimed to engage both bloggers and their audiences through an interactive digital experience. The campaign offered blog owners the opportunity to select a Coach handbag color and create an embeddable widget for their websites. This widget featured a scratch-off game, allowing visitors to reveal potential prizes directly on the blog.

The interactive scratch-off game served a dual purpose: it incentivized bloggers to incorporate the Coach color widget on their sites by offering them a chance to win prizes alongside their readers. This approach effectively leveraged the networks of individual bloggers, encouraging audience participation and engagement with the Coach brand through a novel and enjoyable digital activity.

As part of the campaign's outcome analysis, we developed a data visualization to capture and display user preferences regarding Coach's color palette. Each color vote contributed to the dynamic sizing of circles representing the colors on a visual display. This resulted in an interactive chart that not only provided insights into the most popular colors among Coach's audience but also created a visually compelling representation of consumer preferences. The more votes a color received, the larger its corresponding circle appeared on the screen, offering an at-a-glance understanding of color trends and preferences within the Coach community.

This campaign successfully combined creative digital engagement strategies with data visualization to both involve and understand Coach's audience, further solidifying the brand's legacy and its connection with consumers through innovative marketing techniques.