Suffolk Construction

For the inauguration of Suffolk Construction's new headquarters in Boston, an innovative ribbon-cutting ceremony was envisioned, utilizing technology to create a memorable and interactive experience. The objective was to transform the traditional ribbon-cutting into a dynamic event, engaging attendees through a unique application of digital tools.

The centerpiece of this project involved leveraging three Microsoft Surface Hubs, synchronized to respond to the audience's applause. The concept was to visualize the applause as a form of energy that would "charge" a pair of digital scissors on the screens. Once the collective applause reached a peak amplitude, it would trigger the scissors to cut the ribbon, marking the official opening of the facility. This interactive mechanism sought to involve the ceremony's attendees actively, making them a direct part of the event through their participation.

To accomplish this, a specialized system was developed to ensure the Surface Hubs operated in unison, displaying the animation and responding to the audience's input simultaneously. The animation, created with Adobe Flash, was designed to visually represent the ribbon and scissors, with the cutting action initiated by the peak applause level. This setup required a sophisticated synchronization solution to monitor and analyze the applause in real-time, ensuring the hubs acted as a cohesive unit.

In addition to the live event, the applause was recorded to create a waveform graphic. This graphic was later transformed into a commemorative certificate, presented to the CEO and other dignitaries. This certificate not only served as a keepsake but also as a visual representation of the audience's collective energy and enthusiasm during the ceremony.

The project's success demonstrated the potential of integrating technology into traditional ceremonies, creating a more engaging and interactive experience for participants. By reimagining the ribbon-cutting through the use of synchronized digital displays and audience participation, the event highlighted Suffolk Construction's commitment to innovation and the seamless integration of technology into their operations.