Sephora Claus

Colangelo, a company we had previously collaborated with, approached us for a holiday campaign designed for Sephora, a renowned fashion and beauty company. The campaign, dubbed "Sephora Claus," invited participants to express their holiday wishes by selecting products they desired from Sephora. Users could enter these wishes onto a digital card via a specially designed website. These cards were then added to a massive, publicly accessible pile, showcasing the diverse range of products desired by participants.

The unique aspect of this campaign was the interactive stack of wish cards. With potentially thousands of entries, navigating this collection posed a significant challenge in terms of resource management and user experience. To address this, we implemented a system where the visible set of cards would be converted into a bitmap during the scrolling process. This allowed for smooth navigation through the digital pile. Once the user stopped scrolling, the bitmap would revert back to live, interactive elements, enabling users to click on individual cards to explore specific wishes in detail. This technique was inspired by Apple's approach to web page scrolling, where content is temporarily rendered as a bitmap to enhance scroll performance before being displayed as text again.

This approach not only facilitated an engaging and seamless user experience but also created a data-rich environment. By allowing participants to express their preferences without explicitly stating their likes, Sephora gained valuable insights into consumer interest. This, in turn, could inform future marketing strategies and product offerings, helping Sephora better target its intended audience and align its product portfolio with consumer desires. The "Sephora Claus" campaign thus represented a creative merger of wish fulfillment and strategic data collection, enhancing the holiday season for both Sephora and its customers.